The makers of B_E_E set out to create beautiful things that make life better and save the world. Everything B_E_E does is designed for pleasure, function and the environment, or in other words, to B_E_E Beauty Engineered for Ever.

B_E_E was established to give consumers a new, more meaningful luxury - to contribute to a better world and associate themselves with an aspirational value set through purchasing everyday household cleaning products that are premium on all levels.

A New Zealand family owned company, B_E_E is driven by its ex human rights lawyer founder, with strong support from Kiwi experts in design, sustainability and product development.

B_E_E clean –
They work. B_E_E uses the latest eco-technology to deliver products with superior performance. Each product has been independently tested and proven to outperform leading mainstream and eco brands.

B_E_E kind –
B_E_E products are safe and gentle for you and your home. B_E_E exclude harmful chemicals in favour of natural cleaning agents and essential oils. Each product has been dermatologically tested and designed to be gentle on skin.

B_E_E good –
B_E_E is the only range of cleaning products in New Zealand to have achieved Environmental Choice accreditation. That means that B_E_E products meet the most stringent global eco standards and are endorsed by the New Zealand Ministry for the Environment.

B_E_E loved –
Natural sensations are the antidote to the stresses and desensitisation of modern living. B_E_E products are fragranced with essential oils and they use cleaning agents made from natural ingredients like coconut and sugar.